Facebook is a perfect marketing platform for travel agents. It allows them to engage with customers, promote sales and also drive traffic to their own websites. Facebook ad targeting also offers a lot of options as travel agents can easily target people based on their travelling interests. Overall, marketing on social media and especially Facebook is one of the most important marketing channels for travel agencies.
An effective social media strategy for travel agencies is a must these days. It helps with the branding and allows them to reach a wide audience for relatively low cost. Another advantage of social media is that travel agencies can get their marketing message out there at a much faster rate.
Since social media is by nature conversational, travel agents can get instantaneous feedback on new features and test their marketing strategies at a faster pace.
Facebook Marketing for Travel Agents
As mentioned above, social media presents a big marketing opportunity for travel industry but many travel agents do not develop an effective and coherent marketing strategy for social media. Many travel agents using social media do it in a haphazard way that makes their whole strategy ineffective. Here are few tips for travel agents to become more successful on Facebook.
The first step in developing an effective social media strategy is to determine your goals and the timeframe to achieve those goals.
Travel agencies and agents should focus on creating a content calendar that lays down the content to be shared on Facebook each day. It can be broken down into segments for each day of the week. For instance, content can be planned out as weekly deals on Monday, travel tips on Tuesday and so on. Regular updates are a must to be successful or any social media platform and especially Facebook.
Creating a fan page is a must and everybody knows that by now. However, creating a fan page is not enough; it is much more important to promote that page and engage your fans. Contests are one of the best ways to keep your community engaged. You can give out T-shirts, printed mugs, travel books and similar things as prizes.
For your social media strategy to work, it is important for everyone in the agency to get involved. Employees can be great advocates for your brand and you should use them effectively. You may ask employees to post regular updates and share the pics of their travels.
Facebook advertising is a very cheap way of getting more fans and get more exposure for your brand.It is also important to re-evaluate your marketing strategy at regular intervals and make any required changes.
Social Media Marketing for Travel Agencies
Even though Facebook is the biggest social network on the planet, there are other important social media platforms that should not be ignored. Travel agents should also use other platforms such as Twitter, Pinterest, LinkedIn, YouTube, Trip advisor and other travel related networks to promote their brand and travel deals.
However, managing so many networks is not easy and therefore, it is recommended to use the services of an experienced social media marketing team.
Platinum Web Media (http://platinumwebmedia.com.au/) is a full-service digital marketing agency. Our digital marketing experts have helped a number of travel agencies in creating an effective social media strategy.
Give us a call today and our social media experts will be happy to craft an effective social media marketing strategy for your travel business.